Getting excited about your music is a great feeling. Everyday I work
with musicians that are motivated and driven to compose and create new
music. I see first hand the creative process that goes into the labor
intensive tasks of developing ideas into new songs. Many musicians start
sending out info on social media while they are still amidst the
recoding session in the studio. Some leak videos and audio recordings of
the music before the recording session is complete. Though you may be
excited and eager to share your excitement with the world, you have to
stay focused and maintain a professional attitude. No one will take you
seriously unless you have some element of intrigue.
When you
prematurely release media and info your image and reputation becomes
amateur. My years working with CMJ, Live 105, and Shine On Studio have
given me ample opportunity to work with some of the most accomplished
and successful musicians in the music industry. Let me share a few ways
you can avoid ending your music career.
1. The element of intrigue
It
is a good idea to engage your fans and followers on social media, but
don't over-saturate your feed with mundane info. If you tell everyone
everything you do, then there is no mystery about you. When this
happens, people loose interest in what you're doing. Then when you
finally have something special to share, it gets over-looked and has no
impact on the world. Cut back on talking about yourself and sharing
every moment of your life. If you must engage the social media, talk and
comment about what other people are doing.
2. Rough drafts are not public
When
you leave the studio with rough draft mixes, take them home and review
them. That is the purpose of a rough draft! These mixes should not be
posted on your website or social media. When you release unfinished
work, your reputation and image are permanently scarred. Listeners don't
care that you label the track "rough mix" or that you will be making
changes to the mix later. They just absorb what they hear and
immediately decide if they will follow or forget you...forever. You
should always strive to put your best work forward and impress the world
with your musical talent. First impressions are vital to success in the
overcrowded modern music industry. Wait for the final mix to be
finished and then release all of the tracks at one time for the best
impression you can make on the music community.
3. Keep you personal & professional lives separate
As
an entertainer, you must constantly entertain. Sharing your personal
life with the public does not bode well for your professional career.
The moment that the public does not view you as a unique individual in
the entertainment industry is the moment when you lose all credibility.
You must stay focused and keep all your public interactions on a high
level of professionalism. Separate your social media and keep your
personal life private for your friends and family. The public likes
entertaining distractions, so be their entertainment with your music.
These
few guidelines can lead to the foundation of a successful or
unsuccessful music career. It takes a great deal of effort to maintain a
professional music career. Think about what you do before you actually
do it. Ask your friends and family for feedback before you present
yourself to the world. Hire a producer that you respect or that has a
good reputation. Hire a manager or a publicist to maintain your public
image. These are things that professional musicians do and they are
successful. You get out of it what you put into it, so be aware of what
you're putting in.
More articles available on our studio website: http://shineonstudio.com/blog/
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