Wednesday, July 8, 2015

5 Steps to Getting Your Music Licensed | Step 4

Now that you're on the web and have a banging website, you need to do some promotion. No one is just going to stumble upon your website and sign you to a record deal. Yet, if that does happen, consider yourself the luckiest musician on the planet. To get started, figure out what your budget is for promoting your music and stick to it. It is easy to over-spend on getting your music heard in the world, but if you stay constant with it, then you'll be able to maintain a steady pace that will gradually build a loyal fan base. If you've gone this far with your music, you need to continue to believe in yourself and go the distance. Nothing is going to happen over-night, so settle in the for the long haul and be prepared to put in the time and effort it takes to make it to the top.

It's good to think locally at first when you start to promote your music. However, the Internet has become such a huge part of our society that it is easy to plan global marketing right away. One of the best ways to get going is on an Internet radio station. Now most of them charge a monthly fee to air your music, but it is typically affordable for the most part. One of the sites you can explore is They will broadcast your music in radio stations with artists that you feel are similar to your style of music. Then when listeners tune in to a radio station to hear their favorite artists, your music will be inserted into the queue and be exposed to thousands of new listeners everyday.

Don't just stop there, think about using social media to advertise your music and your website. Getting more exposure to your music is how you will grow and succeed in the music business. Try a few small campaigns on different social media sites. If you get any response, that is a good thing. It may not happen right away, so keep notes of where your efforts are showing a return on the interest. If you get any feedback, take it seriously. Even if you have someone say you sound like a band that you've never heard of or may not even like, that is a place that you should investigate marketing. If you have a similar sound to a band that is already established, you may have an untapped pool of potential fans that would loyally follow your music.

This is the long process of the road to the top, but if you put in the effort, you will see the rewards. Be open to criticism because not everyone is going to like your music. When you get someone that likes your music, embrace them and treat them like a VIP. If your fans feel that you care about them, they will be there for you when you start to play concerts. This is the next step in the process that we'll cover tomorrow.

Tuesday, July 7, 2015

5 Steps to Getting Your Music Licensed | Step 3

You should have a good song and a well produced recording of the music at this point. Now we need to wrap it up and present it to the world. This is where your creative ideas can come to life. Get a few good photographs of yourself that exemplify the attitude and image that you want to associate with your music. This is really half of the success of your music and career in the music industry. You need to be able to captivate the listener and get them to feel the emotion that is embedded in the music. Record labels and movie producers will take you seriously if you appear to believe in your own music, so you need to create an image that they can market with the music.

You don't have to go way over the top like Lady Gaga or Marilyn Manson, but it is very obvious that they succeeded in the music industry because their music was good and they had an image that captivated people's attention. I don't think either of them would have been such a success story if they took photos in jeans and t-shirt hanging out in their backyard. Now you don't have to get crazy with the editing in Photoshop, but I'd suggest that you hire a professional photographer and get some shots that have good lighting and are framed with an interesting background. Black and white photos are always classy and have a sense of professionalism to them. That's why so many band photos are black and white that accompany a press kit.

Once you have a few good photos, you need to get some sort of web presence. You can get a free band account on many different websites. I'd highly recommend one that offers licensing opportunities. There are a bunch to choose from, but I'd suggest starting with or Both of these sites allow you to upload music and create an artist profile. If you have about $10 to spare per month, I'd highly recommend you build your own website and have control over the design and look of your online presence. You can easily build your own custom site with or for about $10/mo. Check out some of the websites built by our studio clients: The New Position & Justin Fawsitt. Both of these sites were constructed by the musicians and only took a few moments to setup and publish live on the web.

This is a step that you cannot afford to overlook. You need to believe in your music and developing your image will be the foundation for the career you are going to build. Just as you got feedback from your friends and family for your music, you should also get feedback on your image. If you want to accelerate your career, hire a producer that has experience in developing musicians in the public eye.

Monday, July 6, 2015

5 Steps to Getting Your Music Licensed | Step 2

Now that you have chosen the best song to market, you need to prepare it for presentation. This next step is definitely the most important, it's time to record your music. The "sound" of your music will be the foundation of your marketing campaign. So this is where you need to slow down and evaluate the best option for moving forward. You need to invest and believe in your music, so you need a quality recording with a producer that shares your vision. Cutting corners on recording your music will hinder the success of your efforts and only wind up costing you more money in the long run.

The main focus is to get a high quality recording to exemplify the ingenuity of your musical abilities. To achieve this, you need to make sure that you're recording is done right the first time. Saving a few bucks on an unprofessional recording will only add to the cost that you'll wind up investing in your music when you go to a professional studio and get a higher quality recording. If you want to be the best at what you do, then you need to work with professionals who can give you top quality production. Project / budget studios are great for demos and hashing out ideas, but when it comes to making the final recording, you need to invest in quality. You will only get one chance to make an impression, so there is no time to waste on mediocre sound.

Here's the the catch, the quality of the sound shouldn't be judged by you. You need to get a second opinion on your music from people that you trust. Ask them for their honest opinion because this is vital to the success of your music. If they give you positive feedback that the music sounds good and has a unique and professional sound, then it is ready. Anything else and you need need to go back to the drawing board.

When you spend all your time trying to get licensed, the music has to be spectacular. If the recording is sub-par, it will reflect poorly on the content of your music. A good engineer / producer will have the skills and knowledge to ensure your music pops! Choose a studio with a proven track record and an engineer that has serious interest in your music. A good engineer will encourage you and support you along the way. Getting guidance from someone who has experience in the industry is a wise choice. This will help you avoid common pit-falls an maximize the efficiency of your production time.

Here at Shine On Studio, our engineers have been working with musicians for over 15 years. Hundreds of different producers from virtually every genre of music have worked in our studio to record and mix many different ideas and compositions. When you're looking to get a new approach to music production, come by our studio and we'll discuss options for getting you that "sound" for captivating a listener and turning them into a life-long fan of your music. 

Stay tuned for step 3. We'll cover the advantages of preparation and time management.

Saturday, July 4, 2015

5 Steps to Getting Your Music Licensed | Step 1

You want the world to hear your music. Thus, you need to get it licensed in a movie or TV show that reaches a large audience. This is the best way to get recognition and propel your music career into a full-time job with a stable income. Over the next five days I'm going to give you some insight into how you can go about getting your music licensed. 

Step one: picking the right song to market to record labels and producers. It's good to have an arsenal of songs to choose from, but you need to focus on pushing one song. How do you choose the right song to market? Easy, ask your friends, family, and fans which song is their favorite. This simple poll will give you all the insight you need to make the choice. You can post a survey through email or your website and use the data to narrow down your most popular song. 

It's crucial to let your fans make the choice because this is a sample pool of the potential listeners that will hear your music. This is something that a marketing rep looks for when choosing music to license. Music in a movie or a TV show can be pivotal in the success of the production and popularity in the public eye. If the music is popular on its own, then it already has established success. This is a big deal to producers. 

Once you have made the choice, it is important to make sure the song is ready for submitting to licensing opportunities. We'll cover this in the next posting. Please leave any questions or comments below.